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Goola Warden 25/01/2025• 10:11 PM GMT+08 •1 min read

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SINGAPORE: On August 1, 2022, English Premier League top-flight club Crystal Palace F.C. announced a major partnership with the brand, Asia’s Leading Sports Entertainment Platform to be the official partner of Crystal Palace F.C. for the 2022/23 season.

Following this partnership, the brand will make its official debut in English Premier League and its logo will be displayed on the LED perimeter boards of Selhurst Park Stadium, Crystal Palace F.C.’s home ground.

SINGAPORE: On August 1, 2022, English Premier League top-flight club Crystal Palace F.C. announced a major partnership with BK8, Asia’s Leading Sports Entertainment Platform to be the official partner of Crystal Palace F.C. for the 2022/23 season.

Following this partnership, BK8 will make its official debut in English Premier League and its logo will be displayed on the LED perimeter boards of Selhurst Park Stadium, Crystal Palace F.C.’s home ground.

Speaking of partnership, Michael Gatt, BK8’s Regional Director for Europe revealed that this isn’t the only partnership BK8 secured in 2022, “We are also delighted to announce that we are now Global Partner of Huddersfield Town A.F.C. and Burnley F.C. Our passion and energy of working towards empowering grassroots and women football community is what bringing us together.”

Huddersfield Town A.F.C. has been BK8’s partner since 2021. Following the successful partnership, both parties agreed to take their partnership to a next level by extending the partnership to both men’s and women’s team.

“The partnership extension sees BK8 as the first and only brand in Asia to sponsor women’s football team. We have also contributed to Huddersfield Town A.F.C.’s chosen charity, HerGameToo to promote female participation in football and fight against sexism.”

Apart from that, the Chief Commercial Officer of Burnley F.C, Gordon Kaye also expressed his excitement towards the partnership, “We’re happy to have BK8 onboard as club’s official partner and exclusive sports training kits sponsor. It’s important for us to make a positive impact in the local community through partnership, and we are pleased that BK8 is supporting the vital work we are carrying out.”

This is not the first time BK8 collaborates with such renowned football clubs. Starting from 2021, BK8 had partnered with 5 La Liga clubs, namely Valencia C.F., Athletic Club, Elche C.F., RCD Mallorca, and Villarreal C.F.

Per our research, BK8 has a strong background of being supported and endorsed by world class football legend, such as former Manchester United striker Robin Van Persie, former Chelsea defender John Terry, and former Arsenal female striker Kelly Smith.

BK8 is also one of the few brands that supported by remarkable celebrities who are not from sport backgrounds, such as “Iron Head” Wong Yat Fei, Natalis Chan Pak Cheung, Eric Chung Chi Kwong, Brian Burrell, and Cathryn Lee.